Business Administration BA (C), Marketing Research and Consumer Behavior
Table of contents
Course reading 2024-08-15 - Until further notice
Required literature
- Author: Malhotra, N.K., Birks, D.F. & Wills, P.A.
- Title: Essentials of marketing research
- Edition: Senaste upplagan
- Publisher: Pearson Education
- Author: Evans, M., Jamal, A. & Foxall, G.
- Title: Consumer behaviour
- Edition: Senaste upplagan
- Publisher: Wiley