Business Administration MA, Business Development in the Experience Economy

Course reading 2025-09-01 - Until further notice

Literature

**Compulsory literature

Author/Editor:**Florida, R.
**Title:**The rise of the creative class: And how its transforming work, leisure, community and everyday life
**Edition:**Latest edition
Publisher: Basic books

Author/Editor: Pine, B.J. & Gilmore, J.H.
Title: The experience economy
Edition: Latest edition
Publisher: Harvard Business Review

Additional 7-8 scientific articles and other distributed materials may be added.