Business Administration Ma, Consumer Behavior, 7.5 hp
The course gives an understanding of the process and activities people engage in when searching for, selecting, purchasing, using, evaluating, and disposing of products and services so as to satisfy their needs and desires'. The consumers’ buying decision process affects and is affected by the company’s marketing strategy.
Autumn semester 2024
- Start: Autumn semester 2024
- Study period: Week 36 - 40
- Study form: Campus
- Study pace: 100%
- Campus: Östersund
- Language: English
- Code: MIU-L4X51
Autumn semester 2024
- Start: Autumn semester 2024
- Study period: Week 36 - 40
- Study form: Campus
- Study pace: 100%
- Campus: Sundsvall
- Language: English
- Code: MIU-L2X01
Entry requirements
General entry requirements