Business Administration BA (C), Global Marketing, 7.5 credits
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Syllabus:
Företagsekonomi GR (C), Global marknadsföring, 7,5 hp
Business Administration BA (C), Global Marketing, 7.5 credits
General data
- Code: FÖ139G
- Subject/Main field: Business Administration
- Cycle: First cycle
- Progression: (C)
- Credits: 7,5
- Progressive specialization: G2F - First cycle, has at least 60 credits in first-cycle course/s as entry requirements
- Education area: Samhällsvetenskap 100%
- Answerable faculty: Faculty of Human Sciences
- Answerable department: Economics, Geography, Law and Tourism
- Approved: 2023-04-28
- Version valid from: 2024-08-15
Selection rules and procedures
The selection process is in accordance with the Higher Education Ordinance and the local order of admission.
Examination form
1001: Written exam, 6.5 Credits
Grade scale: Seven-grade scale, A, B, C, D, E, Fx and F. Fx and F represent fail levels.
1002: Individual Written assignment (including seminar participation), 1 Credits
Grade scale: Fail (U) or Pass (G)
1003: Business element
Grade scale: Fail (U) or Pass (G)
Grading system
Seven-grade scale, A, B, C, D, E, Fx and F. Fx and F represent fail levels.
Course reading
Required literature
- Author: Hollensen, S.
- Title: Global Marketing
- Edition: Senaste upplagan
- Publisher: Pearson Education
- Author: Hofstede, G.
- Title: Cultures and organizations. Software of the mind. Intercultural cooperation and its importance for survival
- Edition: Senaste upplagan
- Publisher: Harper Collins Publisher