Business Administration BA (C), Marketing Research and Consumer Behavior, 7.5 credits
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Syllabus:
Företagsekonomi GR (C), Marknadsundersökningar och konsumentbeteende, 7.5 hp
Business Administration BA (C), Marketing Research and Consumer Behavior, 7.5 credits
General data
- Code:FÖ140G
- Subject/Main field:Business Administration
- Cycle:First cycle
- Progression:(C)
- Credits:7.5
- Progressive specialization:G2F - First cycle, has at least 60 credits in first-cycle course/s as entry requirements
- Education area:Social sciences 100%
- Answerable department:EJT, Economics, Geography, Law and Tourism
- Approved:2026-02-27
- Version valid from:2026-08-31
Selection rules and procedures
The selection process is in accordance with the Higher Education Ordinance and the local order of admission.
Examination form
1003: Business element
Grade scale: Two-grade scale
1011: Written Exam, 4.5 Credits
Grade scale: Seven-grade scale, A-F o Fx
1012: Group assignment including seminar, 3 Credits
Grade scale: Two-grade scale
Grading system
Seven-grade scale, A-F o Fx
Course reading
Required literature
- Author: Malhotra, N.K., Birks, D.F. & Wills, P.A.
- Title: Essentials of marketing research
- Edition: Senaste upplagan
- Publisher: Pearson Education
- Author: Evans, M., Jamal, A. & Foxall, G.
- Title: Consumer behaviour
- Edition: Senaste upplagan
- Publisher: Wiley