Business Administration BA (C), Marketing Research and Consumer Behavior, 7.5 credits
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Syllabus:
Företagsekonomi GR (C), Marknadsundersökningar och konsumentbeteende, 7.5 hp
Business Administration BA (C), Marketing Research and Consumer Behavior, 7.5 credits
General data
- Code: FÖ140G
- Subject/Main field: Business Administration
- Cycle: First cycle
- Progression: (C)
- Credits: 7.5
- Progressive specialization: G2F - First cycle, has at least 60 credits in first-cycle course/s as entry requirements
- Education area: Social sciences 100%
- Answerable department: Economics, Geography, Law and Tourism
- Approved: 2024-10-31
- Version valid from: 2025-09-01
Selection rules and procedures
The selection process is in accordance with the Higher Education Ordinance and the local order of admission.
Examination form
1001: Written exam, 6.5 Credits
Grade scale: Seven-grade scale, A-F o Fx
1002: Individual Written assignment (including seminar participation), 1 Credits
Grade scale: Two-grade scale
1003: Business element
Grade scale: Two-grade scale
Grading system
Seven-grade scale, A-F o Fx
Course reading
Required literature
- Author: Malhotra, N.K., Birks, D.F. & Wills, P.A.
- Title: Essentials of marketing research
- Edition: Senaste upplagan
- Publisher: Pearson Education
- Author: Evans, M., Jamal, A. & Foxall, G.
- Title: Consumer behaviour
- Edition: Senaste upplagan
- Publisher: Wiley