Business Administration BA (C), Marketing Research and Consumer Behavior, 7.5 credits

Här kan man skriva information på engelska som visas på engelska kursplansöken.


Versions:
Go to the course

Syllabus:
Företagsekonomi GR (C), Marknadsundersökningar och konsumentbeteende, 7,5 hp
Business Administration BA (C), Marketing Research and Consumer Behavior, 7.5 credits

General data

  • Code: FÖ140G
  • Subject/Main field: Business Administration
  • Cycle: First cycle
  • Progression: (C)
  • Credits: 7,5
  • Progressive specialization: G2F - First cycle, has at least 60 credits in first-cycle course/s as entry requirements
  • Education area: Samhällsvetenskap 100%
  • Answerable faculty: Faculty of Human Sciences
  • Answerable department: Economics, Geography, Law and Tourism
  • Approved: 2023-08-21
  • Version valid from: 2024-08-15

Selection rules and procedures

The selection process is in accordance with the Higher Education Ordinance and the local order of admission.

Examination form

1001: Written exam, 6.5 Credits
Grade scale: Seven-grade scale, A, B, C, D, E, Fx and F. Fx and F represent fail levels.

1002: Individual Written assignment (including seminar participation), 1 Credits
Grade scale: Fail (U) or Pass (G)

1003: Business element
Grade scale: Fail (U) or Pass (G)

Grading system

Seven-grade scale, A, B, C, D, E, Fx and F. Fx and F represent fail levels.

Course reading

Select litterature list:

Required literature

  • Author: Malhotra, N.K., Birks, D.F. & Wills, P.A.
  • Title: Essentials of marketing research
  • Edition: Senaste upplagan
  • Publisher: Pearson Education
  • Author: Evans, M., Jamal, A. & Foxall, G.
  • Title: Consumer behaviour
  • Edition: Senaste upplagan
  • Publisher: Wiley

Check if the literature is available in the library

The page was updated 10/14/2024