Graphic Design BA (A), Visual Identity, 7.5 credits
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Syllabus:
Grafisk design GR (A), Visuell identitet, 7,5 hp
Graphic Design BA (A), Visual Identity, 7.5 credits
General data
- Code: GD074G
- Subject/Main field: Graphic Design
- Cycle: First cycle
- Progression: (A)
- Credits: 7,5
- Progressive specialization: G1F - First cycle, has less than 60 credits in first-cycle course/s as entry requirements
- Education area: Design 100%
- Answerable faculty: Faculty of Science, Technology and Media
- Answerable department: Natural science, Design, and Sustainable Development
- Approved: 2023-08-31
- Version valid from: 2024-01-01
Aim
The purpose of the course is for the student to acquire basic knowledge and skills in the design principals and the visual identity of brands.
Course objectives
After completing the course, the student should be able to:
- use basic knowledge of symbols, logos and design programs
- apply basic knowledge of the design principals.
- explain basic knowledge of brands and visual identities
Content
- design of logos and design programs
- exercises in the design principals
- studies of brands' visual identities
Selection rules and procedures
The selection process is in accordance with the Higher Education Ordinance and the local order of admission.
Examination form
D100: Design Project, 3 Credits
Grade scale: Seven-grade scale, A, B, C, D, E, Fx and F. Fx and F represent fail levels.
I100: Assignment, 3 Credits
Grade scale: Fail (U) or Pass (G)
T100: Written Exam, 1.5 Credits
Grade scale: Seven-grade scale, A, B, C, D, E, Fx and F. Fx and F represent fail levels.
Grading criteria for the subject can be found at www.miun.se/gradingcriteria.
The examiner has the right to offer alternative examination arrangements to students who have been granted the right to special support by Mid Sweden University’s disabilities adviser.
Grading system
Seven-grade scale, A, B, C, D, E, Fx and F. Fx and F represent fail levels.
Course reading
Required literature
- Author: Slade-Brooking, Catharine
- Title: Creating a Brand identity: A Guide for Designers
- Edition: Senaste upplagan
- Publisher: Laurence King Publishing
- Author: Lupton, Ellen och Cole Phillips, Jennifer
- Title: Graphic Design - The New Basics
- Edition: Senaste upplagan
- Publisher: Princeton Architectural Press