Business Administration Ba (C), Relationship Marketing and Brand Strategy, 7,5 Credits

Aim

The aim of the course is to give deeper understanding of brand and marketing theory as well as to give a deeper understanding of practical implications.

Course objectives

Students will after completion of the course
- Have gained a deeper knowledge of various marketing theories and functions,
- Have gained a deeper knowledge of brands and functions, -a deeper academic level to analyze brands and strategies in the field,
- Have a greater ability to a theoretical understanding regarding brand as a phenomena
- Have improved their abilities to communicate scientific results, both orally and in writing.

Content

The course brand theory and marketing theory focuses on both the strategic level and theoretical level.

Entry requirements

Business Administration Ba (A/B) at least 52,5 Credits

Selection rules and procedures

The selection process is in accordance with the Higher Education Ordinance and the local order of admission.

Examination form

The course will have both written and oral compulsory examinations.

Link to subject-specific criteria for marks www.miun.se/betygskriterier

Grading system

Seven-grade scale, A, B, C, D, E, Fx and F. Fx and F represent fail levels.

Other information

The course will be held in english